Wednesday, October 15, 2003
Commercial
Just the night before I was thinking how it had been a while since we had rain, and so (and so?) it came yesterday. Mild in the day, completely ignorable, then last night, I had to turn off the tv to hear its noise and the pounding on my windows while I was working/playing on my laptop (joy!). I almost turned off the lights for the lightning, but I would have fallen asleep.
Oh - Check out the Napster Bits link over on the right under fun. They made little flash videos for different music genres and they’re done so very well. I can’t decide which is my favorite, but the metal and the hip hop are in a close run.
Before I turned off the tv, I think it’s important to note that I haven’t watched tv in a good while. Maybe as long as since the last rain. There was nothing good on, but I actually laughed out loud at a couple commercials particularly the Dunkin Donuts commercial with Ricardo Montalban from Fantasy Island. Opening scene is a woman sitting in a park with her coffee, and Ricardo Montalban’s voice - like a voice over - passionately expounding on the virtues of the coffee. Then he’s right there, sitting closer and closer to the lady, talking fervently about the coffee, his hand on the bench near her thigh. She’s dumbfounded and doesn’t move. The closing shot captures their forms and the tension..... the weirdness, perfectly. Goodness this tickled me. heehee.
The second good one was done by Mass Mutual - but you only find out at the end (it’s one of those). The music is Joan Jett’s “I hate myself for loving you” and it’s got a big closeup of a lumpy toad with a series of phrases above it. I suppose I’m the target market and it worked, but oh well.
I freaking hate the Range Rover “respect” commercial. I want to come charging out of the jungle and slaughter everyone in that car with a dull machete, I hate it so much for the attitude it reveals and propagates. Those ethnocentric piles of chicken crap.
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